Yesterday I shared a link of a TED talk I especially liked and found useful. The talk is about vision, perspective, marketing strategy, social psychology and ideology. It is about how to address your public whether you are a large enterprise, a small innovator or a politician with strong ideals. Now, I decided to go ahead and to write something a little more elaborated about it because I began to think it is yet another good example to a method created by what the essence of Trispectivism really is. Thus, if you have read Trispectivism, you will probably recognize how it takes place in his method, if not, click here and then pay close attention to the elements that consist his strategy, for they a perfect derivative of what Trispectivism is.
Sinek talks about why all the innovators, the achievers and the outstanding manage to be on top of their competitors in spite of the fact they are practically doing the same work. With examples such as the Apple, Martin Luther King and the Wright brothers he demonstrates what he calls the Golden Circle:
He says: “Why? How? What? This little idea explains why some organizations and some leaders are able to inspire where others aren’t. Let me define the terms really quickly. Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people or organizations know why they do what they do. And by “why” I don’t mean “to make a profit.” That’s a result. It’s always a result. By “why,” I mean: What’s your purpose? What’s your cause? What’s your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care? Well, as a result, the way we think, the way we act, the way we communicate is from the outside in. It’s obvious. We go from the clearest thing to the fuzziest thing. But the inspired leaders and the inspired organizations — regardless of their size, regardless of their industry — all think, act and communicate from the inside out.”
This wonderful idea which can be transformed in a successful marketing message and is a powerful way to demonstrate Trispectivism in this area:
The “Why” is, according to Sinek, the feeling, the essence, the ideology. It is the global vision, meaning, the universal All. The “What” is the details, the specific, or the individual All. Thus we are left with the third part or his Golden Circle, the “How”, which of course is the action, the movement, the connection, meaning, the interaction between the two.
Sinek’s inspiring idea is that instead of explaining what you offer to people, then how you make it and finish by why, you should reverse the reasoning and begin with the emotions, with the universal belief (i.e. create a better world, a cause, a purpose), then how you do it, the interaction and finish with the details, with the final product: the what (i.e. computers, iphones, equality, freedom, airplanes etc.).
Listening to Sinek’s method with the understanding of Trispectivism acquire a clearer, more comprehensive approach to his idea. I strongly believe that with Trispectivism we are not only left with an open door to similar innovative views but a more profound, lucid vision of day to day aspects, in this case, a meaningful marketing strategy.
Watch the conference: