inspiration

Trispectivism as perceived by Roland Barthes, in Mythologies

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“How is a myth received? We must here once more come back to the duplicity of its signifier, which is at once meaning and form. I can produce three different types of reading by focusing on the one, or the other, or both at the same time.

 

  1. If I focus on an empty signifier, I let the concept fill the form of the myth without ambiguity, and I find myself before a simple system, where the signification becomes literal again: the Negro who salutes is an example of French imperiality, he is a symbol for it. This type of focusing is, for instance, that of the producer of myths, of the journalist who starts with a concept and seeks a form for it.
  2. If I focus on a full signifier, in which I clearly distinguish the meaning and the form, and consequently the distortion which the one imposes on the other, I undo the signification of the myth, and I receive the latter as an imposture: the saluting Negro becomes the alibi of French imperiality. This type of focusing is that of the mythologist: he deciphers the myth, he understands a distortion.
  3. Finally, if I focus on the mythical signifier as on an inextricable whole made of meaning and form, I receive an ambiguous signification: I respond to the constituting mechanism of myth, to its own dynamics, I become a reader of myths. The saluting Negro is no longer an example or a symbol, still less an alibi: he is the very presence of French imperiality.

The first two types of focusing are static, analytical; they destroy the myth, either by making its intention obvious, or by unmasking it: the former is cynical, the latter demystifying. The third type of focusing is dynamic, it consumes the myth according to the very ends built into its structure: the reader lives the myth as a story at once true and unreal.”

[Taken from Roland Barthes, Mythologies, Selected and translated from French by Annette Lavers, The Noonday Press – NY, Farrar, Straus & Giroux  p. 127.]

Inspirational task of the week

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Recently I decided to take a course in one of the many MOOCs available. Being a fan of writing I chose a course titled The Future of Storytelling. Today we are at the six week and I have to admit this is a great experience. Every week they offer weekly video material, lessons, interviews and tasks on the following topics (not necessarily in this order):
– Storytelling basics.
– Serial formats (on the TV, web and beyond) – Theoretical lesson, extremely interesting.
– Storytelling in role-playing games.
– Interactive storytelling in video games.
– Transmedia storytelling.
– Alternate-reality gaming.
– Augmented reality and location-based storytelling.
– The role of tools, interfaces and information architectures in current storytelling.

storytelling

The first Storytelling-MOOC will focus on fictional formats. The goal is to inspire and help understand as well as broaden our horizon of what is and might be possible and what has already been attempted, and what has succeeded or even failed – and why.

And yes, for all of you who are wandering if there are some of those pesky assignments we all loved so much in out toddler years, yes, the task (homework) of the week is indeed given. However, taking under consideration we are all somewhat busy adult.

I have to admit that I didn´t do all of my homework but here’s one for the last week. The task was to take a camera, be it you mobile phone, a webcam… , and introduce oneself to the other StoryMOOCers, telling the viewers which works inspired your interest in storytelling most up to know. In the task you should pick out 1-3 works of art, literature, film, TV, game, a website or else and tell what’s so special about it that you think it might help inspire somebody else anywhere on this planet.

This is my video (which I promise to improve in future posts):

*If you would like to post your personal advice of the books and inspiration and share it with us please send it to me to sicohenmail@gmail.com and I´ll upload it. If you don’t want to be in the video, you can simply make it just about your piece of inspiration.

Weekly choice, by peers

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Glad to announce this new category of post that will be uploaded on a weekly basis and will have a selection of articles, videos, inspirational quotes and ideas and what ever constructive and creative link you have in mind.  It is open for any participation, recommendation from any of information you wish to share. It is a wonderful opportunity to interact and share our, as well as your, interesting cybernetic discoveries.

Thank you for your interest and don´t forget to add your link of the week.

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path to happinessMost everybody has heard that money doesn’t make you happy, other people don’t make you happy, and that you have to make yourself happy. Very few people will tell you how. (…) Happiness and fulfillment obtained solely from focusing on your external reality is fleeting and may leave you wondering, “Is this all there is?” To discover a greater and more lasting happiness you will have to follow a path of dismantling the virtual reality of the mind.”

http://www.pathwaytohappiness.com/happiness/2007/09/27/mind-affects-happiness/

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About communication style. “Your amygdala is probably saying to you and to me, “I don’t want to do either of those things. These people are obnoxious and unreasonable. Why should I kowtow to them?” Here are several reasons…”

http://blogs.hbr.org/2013/10/how-to-listen-when-your-communication-styles-dont-match/

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TeaIf you want to make some tea, first learn how to make tea. Next gather all the ingredients you need. And then make tea. Don’t worry about whether it will come out right. Don’t worry if anyone will like it. Don’t worry about whether you are worthy of making tea. Don’t worry about coffee drinkers. Don’t worry if you will ever get to make tea again. Don’t worry about what you will do after you make tea. Just. make. tea. And when you are done, move on.”

http://tinybuddha.com/blog/6-simple-personal-commitments-to-overcome-low-self-esteem/

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TED’s best for the week:

If you want people to perform better, you reward them, right? Bonuses, commissions, their own reality show. Incentivize them… But that’s not happening here. You’ve got an incentive designed to sharpen thinking and accelerate creativity, and it does just the opposite. It dulls thinking and blocks creativity.”

http://www.ted.com/talks/dan_pink_on_motivation.html

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images (1)Interested in being creative? See what they have to say about it!

http://www.youtube.com/watch?v=weIQIthC3Ks&feature=youtu.be

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lou_reeThere were rumors that his feelings for Luisa and his enormous desire to conquer her, inspired Nietzsche’s literary potential. The famous philosopher used to say that she was a person with a brilliant mind and superb way of thinking, more than he had never seen before. It is believed that he actually marked Lou Salomé’s character in one of his most known books “Thus spoke Zarathustra”.

“You know these things as thoughts, but your thoughts are not your experiences, they are an echo and after-effect of your experiences: as when your room trembles when a carriage goes past. I however am sitting in the carriage, and often I am the carriage itself.
In a man who thinks like this, the dichotomy between thinking and feeling, intellect and passion, has really disappeared. He feels his thoughts. He can fall in love with an idea. An idea can make him ill.”

http://www.youtube.com/watch?v=Qvn_1VvTOSE

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Person of the week!

“I know my limits. That’s why I’m beyond.”

Jane+Birkin++Serge+Gainsbourg+flower
Serge Gainsbourg and Jane Birkin

http://www.europeandme.eu/17diaphragm/921-study-like-serge-gainsbourg

For a wonderful French documentary about his life, click here

Simon Sinek’s Golden Circle as a paradigm to Trispectivism

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Yesterday I shared a link of a TED talk I especially liked and found useful. The talk is about vision, perspective, marketing strategy, social psychology and ideology. It is about how to address your public whether you are a large enterprise, a small innovator or a politician with strong ideals. Now, I decided to go ahead and to write something a little more elaborated about it because I began to think it is yet another good example to a method created by what the essence of Trispectivism really is. Thus, if you have read Trispectivism, you will probably recognize how it takes place in his method, if not, click here and then pay close attention to the elements that consist his strategy, for they a perfect derivative of what Trispectivism is.

Sinek talks about why all the innovators, the achievers and the outstanding manage to be on top of their competitors in spite of the fact they are practically doing the same work. With examples such as the Apple, Martin Luther King and the Wright brothers he demonstrates what he calls the Golden Circle:

He says: “Why? How? What? This little idea explains why some organizations and some leaders are able to inspire where others aren’t. Let me define the terms really quickly. Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people or organizations know why they do what they do. And by “why” I don’t mean “to make a profit.” That’s a result. It’s always a result. By “why,” I mean: What’s your purpose? What’s your cause? What’s your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care? Well, as a result, the way we think, the way we act, the way we communicate is from the outside in. It’s obvious. We go from the clearest thing to the fuzziest thing. But the inspired leaders and the inspired organizations — regardless of their size, regardless of their industry — all think, act and communicate from the inside out.”

The Golden Circle
The Golden Circle

This wonderful idea which can be transformed in a successful marketing message and is a powerful way to demonstrate Trispectivism in this area:

The “Why” is, according to Sinek, the feeling, the essence, the ideology. It is the global vision, meaning, the universal All. The “What” is the details, the specific, or the individual All. Thus we are left with the third part or his Golden Circle, the “How”, which of course is the action, the movement, the connection, meaning, the interaction between the two.

Sinek’s inspiring idea is that instead of explaining what you offer to people, then how you make it and finish by why, you should reverse the reasoning and begin with the emotions, with the universal belief (i.e. create a better world, a cause, a purpose), then how you do it, the interaction and finish with the details, with the final product: the what (i.e. computers, iphones, equality, freedom, airplanes etc.).

Listening to Sinek’s method with the understanding of Trispectivism acquire a clearer, more comprehensive approach to his idea. I strongly believe that with Trispectivism we are not only left with an open door to similar innovative views but a more profound, lucid vision of day to day aspects, in this case, a meaningful marketing strategy.

Watch the conference:
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